2020 Diary launching soon. Join our VIP list for early access!


Your Cart is Empty

About Us


We are Tom and Alex and our mission is to provide you with the tools that empower you to keep self-care at the top of your to-do list, so that you can design, build and live a life that genuinely fulfils you, without compromising your wellbeing in the process. 






It’s not about us, it’s about you. 

We created Saint Belford to remind you that your wellbeing is your most precious asset and making your health #1 consistently is the best investment you will make in this lifetime.

Saint Belford

We know that you know that but life happens and the first thing that is generally knocked to the bottom of our agenda is our health.

Guilty? We were too and we've collected a few nasty scars along the way  enough to fuel the passion for this cause (more on that later).

Bad habits. They create soul-crushing resistance, compromise your wellbeing and sabotage your very best intentions.

We know how difficult it can be to dispose of these habits and replace them with rituals and routines that support your intentions
, especially without the right tools at your fingertips. Now that we've taken care of the latter, we're inviting you to make one simple pledge to yourself: 

Put your mind and body first.

When you make this lifestyle shift, you cultivate the physical and mental stamina to pursue your lifelong dreams (you know, the kind that triggers that pulse of excitement and jolts you awake each morning). You’ll also have a better chance of gracefully overcoming the hurdles of life — none of this public celebrity meltdown BS.

Remember that you hold the power. You are the curator. The change begins and ends with you, but know this — our mission isn't complete until yours is. We are in this together.

Alex’s Epiphany: the mother of all stop signs

Of all things, it was a kick in the gut that inspired Saint Belford.

In early 2017, I experienced a serious case of burnout (self inflicted of course) that rendered me unfit for work. It was the mother of all stop signs and a genuine blessing in disguise.

I was cramming far too much into my day and treating my body like an industrial machine, striving to make each moment a productive one. Naturally, it took a toll on me physically and mentally. It was only after a few emotional meltdowns and a nasty case of gastritis that I came to terms with the facts:


  1. My priorities were not in order. Far from it actually.
  2. Hustling aggressively and benching your wellbeing is a recipe for disaster. Your body will ultimately slam the brakes against your will and it won't be pretty.


Moral of the story? Look after yourself. Don't wait until you're incapacitated, begging your body to fix itself. It's about looking after yourself consistently and proactively. We need to embrace the concept of slowing down to go fast. Defy the status quo — slow down and stay well.

To sum up our first year...

We reinvented the diary and launched our first edition of Curation in October 2017,  packaging all 1000 copies from our St Kilda apartment.

With hundreds more diaries donated to Wear For Success and Fitted For Work and $2000 donated to Beyond Blue and R U OK?, it’s safe to say that our first year was filled with more excitement and emotion than we could have ever imagined.

We are incredibly grateful for the support from our first 1000 customers and the beautiful comments that have come from Curation users around the world. It’s given us the confidence to do it all over again and continue to make a difference in your life.

We're currently hard at work designing your brand new 2020 diary. We can't wait to show you what we have in store!


Our Values


Promote connection

We want to inspire and empower you to connect with the people around you, strengthen your relationships and openly communicate with your loved ones.

Human connection is an essential part of our wellbeing, so we want to encourage meaningful conversations and healthy and honest communication.

We also want you to connect with yourself and become deeply familiar with what nourishes you, fills you up and makes you feel alive.

We want to help you cultivate a healthy relationship with yourself where listening to and caring for your mind and body become default habits.


Be authentic and honest

We believe that being honest and authentic in all our pursuits is the only way to operate a business. We want to keep it real with our community and share our own personal stories and anecdotes, even the ones that make us vulnerable.

We believe authenticity inspires authenticity and tearing away the filter is the only way to truly connect with you and create a safe space for you to share your story.


Empower others 

Our mission is to empower you to take charge of your own life and recognise that every tiny habit or ritual you adopt can create enormous change that can trickle into all areas of your life.

We want to continue providing you with the tools you need to stay mindful in your pursuits and make decisions that are in the best interests of your mind, body and spirit.

We’re just two twenty-seven year olds, on a mission to make a difference in your life and leave the planet a better place than we found it.